Bodog.com had announced an exclusive partnership with POST USA Magazine. The phoenix-based regional magazine is planned to become a national magazine by October 2006. Bodog Founder and CEO, Calvin Ayre, will write a column for the national magazine.
Ayre and Tom Zenner, editor in chief of POST spoke about how happy they are from the partnership as well as about the magazine expansion. Zenner said he hopes to provide the information about the lives of celebrities and sports icons to the entire country. The partnership will include ads, special sports and entertainment events, and a column by Ayre.
Bodog.com is licensed by the Costa Rican and UK governments. Calvin Ayre is considered as a pioneer of online gambling and was recently featured on the cover of Forbes magazines Billionaires issue.
POST USA Magazine is a celebrity and superstar lifestyle magazine that focuses on the personal lives of the biggest names in sports and entertainment. From October 2006, the Phoenix based magazine will be distributed nationally and will increase its circulation from 50,000 copies to 125,000 copies.