Rossi Ralenkotter, president of the Las Vegas Convention and Visitors Authority, stated "We feel it is time to get back to our brand messaging," “What Happens Here Stays Here."

Las Vegas is set to prove that they are there and will be there for the hard working people to come there and relax after tiring sessions of work.  They sit to prove that the gambling relaxation is indeed a well-deserved one for an Average Joe or Master Magician back from hard work.

Las Vegas is still the place for the blue collar guy to relax in a bit as they campaigned in the past 2003 days.

Analysts are of opinion that such campaigns of Las Vegas do have an impact.  They are witnessing people walking in to the casinos to relax despite the so-called, roof-tearing recession. And, therefore to stay, Las Vegas is Alive and will not have the Sun Set ever. It is just a temporary downtrend and it will be gone and things will be back to normal.

Consumers are seeking that bit of relaxation; however, the tourism or the vacation spirit has not caught up though, Vegas is still the place for many for that bit of relaxing sessions combined with monetary thrill.